For applicants
Check whether your product is in scope, choose its category and prepare the supporting documents. Each application identifies the product and version to be reviewed.
A nonprofit program of National Parenting Foundation
Submit a family product for review.
Applications are accepted throughout the year. Submit product information and supporting documents online. No samples are required. A complete application normally takes about two months to review.
Mom’s Pick Awards is a nonprofit program of National Parenting Foundation.
The essentials
- Online review. Submit your information and evidence through the website.
- Year-round applications. Apply when your product information is ready.
- No entry fee. Applications and reviews are free.
- About two months. Review normally takes about two months after complete materials are accepted.
- Free digital recognition. Recognized products receive an electronic award certificate, digital mark permission and an NPF registry record.
Find the information you need
For parents
Look up a product’s award reference and compare the name, model, year and current status. Recognition applies to the product identified in the record.
Find your product category
The categories cover products and resources used in family life, from feeding and everyday care to play, reading and parent resources. Each category explains what belongs there and which information to prepare.
Feeding & Mealtime
Apply for Feeding & Mealtime recognition. See the product scope, information and evidence needed for an online review.
Baby Care
See how to apply for Baby Care recognition, including labels, ingredients, instructions and supporting evidence for everyday care products.
Nursery & Everyday Routines
Prepare an online application for nursery and routine-care products. Understand the scope, installation information and evidence needed.
Strollers & Travel
Apply for Strollers & Travel recognition. Prepare exact model details, compatibility information, instructions and supporting documents.
Carriers & On-the-go
Prepare a Carriers & On-the-go application with product identity, fit limits, wearing instructions and supporting evidence.
Play & Early Learning
Apply for Play & Early Learning recognition. Prepare age guidance, play instructions, product information and evidence for specific learning claims.
Books & Family Reading
Apply online for Books & Family Reading recognition. See edition details, authorized content access and evidence requirements.
Maternity & Postpartum
Prepare an application for maternity and postpartum products. Check everyday-use scope, instructions and evidence for specialist claims.
Family & Household
Apply for Family & Household recognition with clear product scope, instructions, materials and evidence for family-use claims.
Apps & Parent Resources
Apply for recognition of apps and parent resources. Prepare version details, authorized review access, content and privacy information.
How review works
Submit product information
Identify the product, its intended users and its purpose. Add current instructions, product images and evidence for important claims.
Confirm complete materials
We check the application’s scope and completeness. If information is missing, we tell you which items are needed. The review period begins when complete materials are accepted.
Review the evidence
The review considers the information supplied for the specific product and version, using the applicable criteria. No product samples are requested.
Receive a decision
You receive the decision through your private application access. Recognized products receive their free digital files and public record. Applying does not guarantee an award.
Digital recognition at no charge
Digital award certificate
Download an award certificate naming the recognized product, version, award year and official reference. Its QR code links to the NPF record.
Digital award mark
Use the approved mark beside the recognized product and state its award year. Permission and authorized digital files are free; keep the original award year when using the mark later.
Public NPF record
The NPF registry identifies the product, recognition scope and current status. Inclusion is free and does not depend on an order for physical items.
Trophies, printed certificates and physical labels are optional purchases. They do not affect the decision or free digital benefits.
Know what the award identifies
An award mark belongs to a particular product and version. It does not extend to every item sold by the brand. The award year, product identity and current status can be checked against the official record.
Reviews are based on submitted information and supporting evidence. The program does not conduct hands-on, home-use or laboratory tests.
A program of National Parenting Foundation
National Parenting Foundation provides parenting information and family resources through ParentingUSA. Mom’s Pick Awards offers online product review and a public record of recognition.
NPF is a nonprofit corporation registered with the District of Columbia Department of Licensing and Consumer Protection, Corporations Division.
Questions before you apply
Is there an application fee?
No. There is no application or review fee. The electronic certificate, digital mark permission and NPF record are also free for recognized products.
Do I need to send samples?
No. The review is conducted online using the product information and evidence you submit.
Can I apply at any time?
Yes. Applications are accepted throughout the year. There is no annual entry deadline.
How long does a review take?
A complete application normally takes about two months to review. You receive the completeness confirmation and an estimated decision date through your application access.
Do recipients have to buy anything?
No. Physical items are optional. Choosing not to buy them, canceling an order or receiving a refund does not change the award decision or digital benefits.
Ready to apply?
Have the current product information and supporting documents together before submitting. The checklist helps you check the name, version, instructions and evidence in one place.